Las Pinas, Philippines
Hello,
I'm Jeku Jaspe
I'm a Growth Marketer based in Las Piñas, Philippines. I thrive on identifying and implementing innovative marketing campaigns that deliver measurable results and exceed business goals.
Contact Me Here:
July 2024 – Present
Carousell Group
Senior Associate, CRM
Develop and execute CRM strategies to enhance seller activation, retention, and lifetime value across multiple countries.
Collaborate with Merchant and Consumer Marketing teams for seamless integration of initiatives to maximize impact.
Analyze market trends, user behavior, and campaign performance to support data-informed decision-making.
Optimize CRM flows to encourage paying sellers to engage with key product features.
Design CRM lifecycle programs for both paying and non-paying sellers, addressing their unique needs.
Provide market-level advisory on key metrics such as retention rates, cohort performance, and campaign effectiveness (open, clickthrough, conversion rates).
Lead the strategy, planning, and execution of initiatives aimed at nurturing first-time paying sellers, retaining and upselling existing sellers, and reactivating churned sellers.
July 2021 – May 2024
Google Philippines
Digital Marketing Strategist
Drive markets, customers and stakeholders through multi-dimensional problem-solving and cross-functional collaboration to deliver an excellent experience to clients. Elevate complex multi-quarter projects.
Pitch/suggest new proposals and lead project plan, project groups, and execution.
Be the subject matter expert in the region/business model.
Develop advanced frameworks and customer solutions, help activate these with the customers for long-term trust and value, and scale these across businesses and markets.
Drive decision-making and thought-leadership with business enable business/performance growth through systematic interventions, and ensure the client portfolio sustains effective business growth.
Provide mentorship to the team, and act as a trust advisor with stakeholders. drive business discipline activities such as Workflow, Pipeline, Vendor Utilization, Product Activation, and People Pillars.
October 2019 – May 2021
Globe Fintech Innov. (Gcash)
Marketing Associate
Write compelling copy for online ads, ensuring consistency with brand messaging.
Assist in managing and scheduling social media posts across platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
Monitor social media channels for trends, engagement, and user feedback.
Prepare regular reports on campaign performance and provide insights for improvement.
Assist in optimizing website content for search engines to improve organic visibility.
Conduct keyword research and stay informed about SEO best practices.